Greatness is Within. Everlast® From popular TV shows to major sporting events to national magazines to Leed's. Introducing Everlast®, the personal fitness brand that's built on dedication, individuality, and authenticity. With more than 100 years of experience under its belt, Everlast® brings its legendary quality and strength to this collection of promotional fitness products available only through Leed's. Make it yours. Login to my.leedsworld.com to view available flyers.